
Winning the Zero Moment Of Truth
“Relationships we have with one another are leading us to brands, not just how marketers lead brands to us.”
- JP LaFors, gyro.
“All of these moments of truth – ZMOT, FMOT, SMOT – are reflections of the ultimate marketing truth: the shopper ...”
- Kevin Roberts, Creator of Lovemarks.
“Among those interviewed are Mark Addicks, senior vice president and chief marketing officer of General Mills.”
- Stuart Elliott, New York Times.com.
“The idea of a series of moments, connected together with technology and underpinned with data, can help us ...”
- Gary Stein, Click Z.
“Customers are hungry for more and different kinds of digital content, and new ways to network and engage ...”
- Beth Comstock and Linda Boff, Harvard Business Review.