“Relationships we have with one another are leading us to brands, not just how marketers lead brands to us.”
- JP LaFors, gyro.
“All of these moments of truth – ZMOT, FMOT, SMOT – are reflections of the ultimate marketing truth: the shopper ...”
- Kevin Roberts, Creator of Lovemarks.
“Among those interviewed are Mark Addicks, senior vice president and chief marketing officer of General Mills.”
- Stuart Elliott, New York Times.com.
“The idea of a series of moments, connected together with technology and underpinned with data, can help us ...”
- Gary Stein, Click Z.
“Customers are hungry for more and different kinds of digital content, and new ways to network and engage ...”
- Beth Comstock and Linda Boff, Harvard Business Review.
This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed. Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis. Short, simple, relevant and free -your choice now.
- Agustin Sierra
This is a book everybody that is in marketing should read. This is the way business will work for the next 5 years.
- Ed Mendoza
This ebook is vital for educating media leaders on "how" the access to research information with zero effort on the internet is changing consumer buying patterns. The concepts in ZMOT should be taught in marketing classes, small business workshops and to everyone who is trying to understand as Lecinski stated "the new marketing rulebook." As a marketing consultant, this ebook has captured an articulate way for me to explain exactly what is going on in the digital world to my clients.
- Holly Campbell
If you are in marketing, especially digital marketing, this is a must see.
- George Magda
If you can’t make enough content, crowdsource it. If people are delighted with your product or service, they’ll likely be happy to share that knowledge with their friends. This is where the idea of the “Zero Moment of Truth” (ZMOT) comes in. It’s no longer easy to predict where or when a customer will make her purchase decision. It could be any where at any time.
- Elmer Boutin