Mentions & Reviews Submit your review

In The Press

• 

  “Relationships we have with one another are leading us to brands, not just how marketers lead brands to us.”

  - JP LaFors, gyro.

  Read full review

• 

  “All of these moments of truth – ZMOT, FMOT, SMOT – are reflections of the ultimate marketing truth: the shopper ...”

  - Kevin Roberts, Creator of Lovemarks.

  Read full review

• 

  “Among those interviewed are Mark Addicks, senior vice president and chief marketing officer of General Mills.”

  - Stuart Elliott, New York Times.com.

  Read full review

• 

  “The idea of a series of moments, connected together with technology and underpinned with data, can help us ...”

  - Gary Stein, Click Z.

  Read full review

• 

  “Customers are hungry for more and different kinds of digital content, and new ways to network and engage ...”

  - Beth Comstock and Linda Boff, Harvard Business Review.

  Read full review

• 

  “A successful ZMOT—one that captivates a shopper to purchase your brand—requires a mutual investment ...”

  - Heather Cohen & Samridhi Chawla, Performics

  Read full review

• 

  “Moms on average will consult 13.3 sources before actually buying, according to the ZMOT. Many of your customers ...”

  - Stephanie Azzarone, MediaPost Engage:Moms

  Read full review

• Read more press mentions

9 User Reviews

• “Short, simple, relevant and free.”

  This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed. Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis. Short, simple, relevant and free -your choice now.

  Unless you are at the forefront of Internet marketing, you should read this book. It presents a simple, yet powerful, model of consumer behavior between the first advertising stimulus a consumer receives and before she goes out and actually buys something.

  As consumers we all know what happens in-between: we ask friends, search the Internet and otherwise inform ourselves, most likely without any intervention of the vendor's marketers.

  This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed.

  Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis. Short, simple, relevant and free -your choice now.

  Read full review

  - Agustin Sierra

• “The New Way of Marketing.”

  This is a book everybody that is in marketing should read. This is the way business will work for the next 5 years.

  This is a book everybody that is in marketing should read. This is the way business will work for the next 5 years.

  Read full review

  - Ed Mendoza

• “My new bible as a marketing consultant. ”

  This ebook is vital for educating media leaders on "how" the access to research information with zero effort on the internet is changing consumer buying patterns. The concepts in ZMOT should be taught in marketing classes, small business workshops and to everyone who is trying to understand as Lecinski stated "the new marketing rulebook." As a marketing consultant, this ebook has captured an articulate way for me to explain exactly what is going on in the digital world to my clients.

  This ebook is vital for educating media leaders on "how" the access to research information with zero effort on the internet is changing consumer buying

  The concepts in ZMOT should be taught in marketing classes, small business workshops and to everyone who is trying to understand as Lecinski stated "the new marketing rulebook."

  As a marketing consultant, this ebook has captured an articulate way for me to explain exactly what is going on in the digital world to my clients.

  Read full review

  - Holly Campbell

• “Fantastic, powerful and easy to digest. ”

  If you are in marketing, especially digital marketing, this is a must see.

  If you are in marketing, especially digital marketing, this is a must see.

  Read full review

  - George Magda

• “The sales process is no longer linear.”

  If you can’t make enough content, crowdsource it. If people are delighted with your product or service, they’ll likely be happy to share that knowledge with their friends. This is where the idea of the “Zero Moment of Truth” (ZMOT) comes in. It’s no longer easy to predict where or when a customer will make her purchase decision. It could be any where at any time.

  If you can’t make enough content, crowdsource it. If people are delighted with your product or service, they’ll likely be happy to share that knowledge with their friends.

  This is where the idea of the “Zero Moment of Truth” (ZMOT) comes in. It’s no longer easy to predict where or when a customer will make her purchase decision. It could be any where at any time.

  Read full review

  - Elmer Boutin