We’ve heard many of you say, “I know WHAT ZMOT is, but HOW exactly do I make ZMOT work for me?”
The ZMOT team consulted our master of measurement, Avinash Kaushik, and broke the process down for you in a quick worksheet, “Get ZMOT Ready in 8 Steps”; this is now available in the ZMOT toolbox.
It’s got checkboxes, space to jot down your responses and notes, and allows you to get hands-on. We encourage you and your entire team to go through the exercises listed on the worksheet and work through these 8 steps, to become ZMOT masters:
Step 1: Start With Your Bottom Line
Step 2: Get Ready to Measure
Step 3: Begin With the Basics
Step 4: Keep Your ZMOT Promises
Step 5: Follow the 10/90 Rule
Step 6: Get Ahead of the Game
Step 7: Keep an Eye on Micro Conversions
Step 8: Start Failing Faster
The exercises are fun -- but more importantly, they’ll really get you thinking about how to start putting ZMOT to work for you. Take a stab at filling it out now and see how it influences your brand strategy, and do the exercises again next quarter to assess the impact. We think you’ll be surprised just how much you can learn by focusing on the right questions.
-The ZMOT team at Google